The Alphaville Herald is a newspaper covering virtual worlds, founded by Northwestern University philosophy professor Peter Ludlow (known by his pseudonym Urizenus Sklar) on October 23, 2003.
It was originally a newspaper for the Alphaville server of The Sims Online, where Ludlow used the avatar Urizenus Sklar. Its stories uncovered in-game scams and cyber-prostitution, and highlighted Electronic Arts' indifference to the negative consequences of their game. EA terminated Ludlow's account, which made international headlines, and the newspaper migrated to another virtual world, Second Life, in June 2004. Sklar (Ludlow) is currently a Contributing Editor, while the avatar Pixeleen Mistral, revealed by Ludlow in 2010 to be Internet pioneer Mark P. McCahill, is the newspaper's Managing Editor[1].
For some time, the newspaper was known as The Second Life Herald.